Elevating Brand Identity with Calling Novelya: A Designer’s Real-World Typography Story

Opening the Project: A Blank Canvas and a New Font

The project began with a fresh brief from a small, artisanal skincare brand looking to refresh their visual identity. The brief mentioned a desire for warmth, elegance, and a human touch—something that felt both luxurious and approachable. As I opened my brand board in Figma, I knew typography would play a pivotal role. I had recently come across a font called Calling Novelya, a slim and exquisite handwritten font that promised to bring a sense of grace and flow to any design. It was time to put it to the test.

Designing with Flow: Where Calling Novelya Shines

• Logos and brand signatures
• Headlines and hero text on websites
• Product packaging and label design
• Social media quotes and Instagram highlights
• Editorial headers and flyer titles

Final Tips for Using Calling Novelya in Real Projects

1. Test it at multiple sizes—especially for print applications like business cards and packaging.
2. Use it as a headline or accent font—not for long paragraphs or body text.
3. Pair it with a clean, modern sans-serif to balance its expressive nature.
4. Check for ligatures and alternates to customize the look for different uses.
5. Ensure licensing covers all intended uses, especially if the font will be used in merchandise or digital templates.